This is an important initiative from Kashmiris to have a BDS-type boycott campaign against India. Informally, many have already begun boycotting Indian products, especially after the August 2019 lockdown. This would put considerable economic & political pressure on India.
You can follow the campaign on Twitter at: https://twitter.com/Bds4K & on Facebook at: https://www.facebook.com/bds4kashmir/