Alternative media: alternative to what?

Alternative media is touted as a reliable source of investigative journalism compared to lying-assed fake MSM. That belief is so strong that RT, Russia’s very own MSM, tries to position itself as alternative media.

Actually, alternative media often, if not usually, has corporate or questionable funding sources. It is also loaded less with sound investigative reporting & more with tendentious propaganda & shoddy journalism. Assad & Putin supporters have an entire industry of this so-called alternative rubbish.

The alternative to fake news is knowing how to use the internet.